Straightforward Social Media Strategies for Realtors
Digital marketing has become a commonplace way for agents and clients to connect – and since the overwhelming majority of buyers starts their purchase journey on the internet, real estate agents who neglect their online presence stand to lose out.
Most real estate professionals have websites and are increasingly branching out onto social media platforms like Facebook and Twitter. In this post, we’ll give you some straightforward tips on using social media to increase your professional reach and building relationships with new clients. These strategies are easy to plan and easy to implement.
Start at the Top
Facebook predicts they’ll top two billion users worldwide in 2017 – that’s nearly a third of the planet’s population. No social media platform has a similar reach. Facebook isn’t just a wide net – marketers have the opportunity to target specific groups of users with parameters like location, age, interests, and more. Facebook is relatively easy to use –advertising and social media interfaces are designed to be simple and clear, so they’re a great place to start.
Facebook is extraordinarily versatile, cultivating daily use through a range of interactive features. Users can live stream video, tag photo galleries, and link and comment on news stories. To take advantage of this flexible platform, work to develop materials using all of these formats. Facebook Live is a new and extremely powerful social media tool, one which gives you the chance to host interactive video sessions, tracking and responding to comments in real time.
No matter what platform you’re using, graphic images get more attention, likes and shares than text alone. This applies even to capsule formats like Twitter. Incorporate images into updates whenever possible. Video content creates the same visual impact with a crucial enhancement – extra minutes of content means a much longer interaction between your marketing materials and your target audience. Consider using image-focused platforms like Instagram and Snapchat as channels for visual content.
“No matter what platform you’re using, graphic images get more attention, likes and shares than text alone. Incorporate images into updates whenever possible.”
Learn to Share on Social Media
Social media is a great way to engage with leads and clients directly, but remember that its strength is its collaborative format. Give your clients the chance to help you by putting social media sharing tabs on each page of your website, each blog update, and each individual property listing. They’ll be more likely to promote your content if you make it easy. Social sharing for property listings also helps clients establish a sense of “ownership” over a property they’ve fallen for, which puts you at an advantage when you speak with them in person.
Never Be Afraid to Ask
You can also promote sharing with simple call-to-action cues. If you’re promoting an event or a special deal, ask clients to help “spread the word.” If you’re hoping to get comments, ask clients to tell you how they feel about a given issue or idea. If you’re interested in building your followers, offer clients more updates. A clear directive will motivate readers to engage.
“Social sharing for property listings also helps clients establish a sense of “ownership” over a property they’ve fallen for.”
Following social media influencers is a great way to develop a sense of social media marketing strategies. They can also expose you to a bigger audience, pre-selected for industry interest and social-media savvy. Savvy social media marketers know that traffic can be diverted – sharing, liking, and commenting on content posted by social media influencers allows you to draw the attention of all of their readers. When you look for prominent people to follow, search for prominent figures in your industry as well as social media marketing professionals.
Social media is all about response – blog and video comments, retweets, re-blogs, and shares. Encourage comments from readers, but don’t miss out on opportunities for you and your team to contribute your own responses. If you don’t have time to contribute a substantial comment, remember that a simple like or a quick response like, “Great point!” or “Interesting idea!” can also make commenters feel appreciated. If you are looking for more material for updates and blog posts, you may want to consider turning a dialogue in comments into a follow-up post.
“Encourage comments from readers, but don’t miss out on opportunities for you and your team to contribute your own responses.”
As you can see from this list, social media success is about versatility, creativity, and consistent interaction. You have a lot of room to improvise, and you should feel free to develop your own signature online persona – the same professional acumen you bring to “real life” business relationships will help you reach new clients using social media.
This guest post was contributed by Square 1 Group, a firm specializing in real estate web design.
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