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Top 10 benefits of virtual tours

September 16, 2014 at 1:32 pm Lisa Ross 8 Top Real Estate

Why should I use virtual tours? Benefits!

In the era of the internet and viral marketing, where the customer experience comes first, there is hardly any other more engaging marketing tool in the real estate domain than the virtual tours.

Furthermore, using the internet to reach a greater number of potential buyers isto not a novelty anymore and the real estate market is not an exception to the rule. Statistics clearly show that real estate buyers spend as much as two thirds on the internet before actually buying or renting a property. Therefore, breaking the ice between sellers and buyers is mandatory. The secret? Virtual tours make the entire selling process easier!

The modern marketing tools

But how do virtual tours really help realtors and business owners be successful in this forever challenging industry? Without a doubt, virtual tours are an increasingly popular online marketing tool and there are many reasons to justify the aforementioned statement!

The time when newspaper ads and brochures were more than enough to market a property is long gone. Today’s market has totally different backbone principles! Why have a limited reach, when we can bring our property in front of buyers from all around the world? It’s as easy as it sounds! Virtual tours enhance the value of your listing online presence. But is this all that a virtual tour can do to help marketing a property? Definitely not! The list can go on and on forever, literally, so let us find out together the most important benefits of virtual tours!

 Get the maximum amount of exposure instantly!

1. Save time and money

Interactive and dynamic virtual tours can catch the attention of prospects all around the world with just a click of the mouse. Many might say that it is like having an open house 24 hours a day, seven days a week, and guess what, they are not far away from reality! Who wouldn’t want to get their property in front of millions of potential buyers and therefore sell it faster? Well, this is exactly what a virtual tour does! It simplifies everything, until it becomes the perfect marketing instrument for you to use!

2. Get ahead of your competitors and reach more buyers

Rather than just seeing a sketch of the property, with this amazing tool a potential buyer has the virtual key of the property, and therefore the ability to view it from any angle he wishes and irrespective of the time zone he lives in. Consequently, virtual tours can tremendously increase the sales-rate of a listing and, more than that, help a realtor get more listings.

3. Target your prospective audience

Have you ever thought how would it be to convert every website hit into real buyers, or every visit into a genuine purchase? Well, as we all live in this hectic society where time is money, virtual tours come in handy. Get your buyers’ attention with an eye-catching virtual tour that will help you keep online visitors on your website longer, but at the same time give them the feeling of being on the property while watching full color 360 panoramas. By having such an efficient marketing aid, you also filter the property’s visitors. As a result, you don’t lose valuable time with people who just want to visit the realty, but are not particularly interested in buying it! No more blind visits from now on!

4. Easily get their attention and ring the bell

You only have one chance, so take advantage of it! Buyers come first, there is no doubt about this. Hence, making them become familiar with the property should be your main concern. You don’t know how to make them fill part of the scene? The solution is simple to show them how their life would be after moving on that property and the best way to do this is with a virtual tour. Transparency and honesty can become the triggering points that will make the difference! The only thing you have to do is to give them the freedom to virtually walk through the property.

benefits of virtual tours 5. No software is needed

No more headaches, no more trouble! High-quality virtual tours made by professional companies do not require software or any other IT skills! Market your property easily and effortlessly, by using today’s most impressive real estate tool: our virtual tours! Hint: you can also easily integrate it into any website and share the link with potential customers! Just try it and feel the amazing results!

 6. Plenty of visual information and useful tricks

All the necessary details are gathered in one single place with a virtual tour! Besides photo gallery, information regarding amenities, hot spots or even mortgage information can turn out to be of much help for prospectors. What is more, by using a virtual tour, you can transform visitors from passive into ‘active shoppers’. It only depends on the quality of your virtual tour, so choose wisely your virtual tour provider.

 7. Less stress, more chances to sell it!

It is a common saying that if you have succeeded to catch a possible buyer’s interest, then you are just one step away from achieving your objective, that is to say selling the house! How do you do this? A virtual tour has all the features you are looking for and facilitates the entire process – it actively involves the buyer, catches his interest and awakens the desire to buy the property.

Viewers can choose what images to watch and focus on the details they are really interested in, with the zoom in and zoom out feature. Moreover, irrespective of the season, the property will look just like you want it: tidy and attractive at any hour of the day and of the night.

 8. Get more returns and boost your income!

More time spent on your listing, means more chances for you to actually sell the property! Showcase the key selling points of the house, identify the viewers’ needs and it will all turn into frequent returns! The more information you display, the better the odds are for your customer to feel confident and therefore buy the property faster!

To continue, marketing your listing with a virtual tour also helps you build personal and brand awareness! It all acts like a silent salesperson that spices up your presentation! What a powerful advertising instrument!

 9. Easily share it with family

Family is probably the most important thing for many of us, as a result there should be no surprise to think that their opinions weight a lot in the decision-making of buying a property. How can a prospector show them a property as close to reality as possible? Well, as you might already guess – through a virtual tour. Thus, they avoid the hustle of travelling and save the costs as well.

Having the possibility to visit both the exterior and the interior can make their lives easier, but at the same time give them the sense of trust and acceptance. Don’t complicate things when innovative solutions exist!

10. Email tour

Get your listings in front of possible buyers instantly, via email. You just need a list with the emails of potential clients and, in a matter of seconds, you can send them your presentation of the house – your magic virtual tour. Show them the house in a breathtaking way and for sure they will remember it! Virtual tours are your answer!

 

All in all, listing without a virtual tour in today’s market is not something feasible. Virtual tours help both sellers and buyers ease up the entire selling process. Either that we talk about getting a clear view of the property in a matter of minutes or that we talk about the need to efficiently showcase your listings, a virtual tour definitely helps save both money and time. The number of benefits is endless…

To continue, if there is more to tell, picture virtual tours as part of an ingenious marketing strategy that helps you impress your customers and build your brand awareness. There is nothing more spectacular and dynamic to use when marketing a property than a virtual tour. Try it too!

‘To be successful in real estate, you must always and consistently put your clients’ best interests first. When you do, your personal needs will be realized beyond your greatest expectations.’ –  Anthony Hitt

Lisa Ross

A former head writer for some of the most successful online magazines, Lisa Ross is the official writer of Tour Wizard. Widely regarded as one of the most prolific authors in today’s online world, Lisa came as a surprise for her audience often providing controversial points of view. She is considered one of the preeminent writers on real estate topics, who is also the fount of creativity and innovation for editors worldwide.

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Tips and tricks: How to prepare your home for a virtual tour

8 comments on “Top 10 benefits of virtual tours”

  1. Lia Sella. says:

    Me parece una excelente opción.

    Por favor, mándenme más información.

    Gracias.

    Atentos saludos.

    Lía Sella

  2. Lisa Ross Lisa Ross says:

    ¡Hola Lía!

    Gracias por tu respuesta. Sigue este blog y encontrarás más información práctica. ¡Si tienes más preguntas no hesitas escribirme! ¿Qué te interesa saber exactamente?

  3. John says:

    I think the article makes a good point about how virtual tours make good use of modern technology for marketing a business or listing. I think places like hotels could really benefit from this type of marketing since it would give a prospective guest the ability to see what the hotel is like before committing to booking their stay there. And since it saves money like the article states, I don’t see why anyone wouldn’t want to considering using virtual tours to help advertise their respective business to future potential clients.

  4. Virtual tours are amazing. I agree that especially when it comes to buying a home that is far away it is much more cost effective to look at as many homes as possible virtually.

  5. I like how you said that the more time you spend on the listing will help to maximize the benefits of the home. Taking some time to find some good house selling tools would also probably be really helpful. Talking to a real estate agent would probably be one of the best tools that you could use.

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