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Marketing strategies for real estate agents!

June 5, 2015 at 7:14 am Lisa Ross 4 Market Trends

Whether you are a pro in real estate or just a newbie, there are always things you can do to improve your marketing strategies. After all, your success in real estate depends mostly on your marketing skills.

Top 7 tips for better marketing strategies!

  • Advertise your business

It’s needless to state that nowadays it’s imperative to be active in the online environment! For this to happen, you need to take time periodically to keep your website up-to-date and your blog as well. You don’t have to rely only on the traditional methods of advertising, now you can keep a close relationship with potential clients online! What a relief!

  • Plan your work and work your plan

In this technology-driven world, you definitely need a plan of action and one that actually works. Moreover, once you create the plan you have to follow it too. You need a plan of growth, one that seeks out leads and referrals!

  • Encourage references

The basic step of a successful real estate agent is to work firstly with his/her current clients! The moment you realize you can actually make your point right where people already know you, it’s extremely important! Use that advantage! Think about it – what would happen if every client you have, talks to his/her friends and relatives about what a great professional you are. It would surely be the best case scenario for you!

  • Focus on the way you present your listings!

marketing strategyGaining exposure is all about your online efforts; how you manage them. Apart from building a high profile, you need to focus on your listings. So, be careful with your listing description; it has a lot to deal with the end result too! The better you create it, the more chances the house will sell fast!

  • Return calls and answer emails promptly!

Statistics point out that those specialists who choose not to answer their clients’ phone calls are exactly those professionals who lose the greatest number of clients every year! Remember – if a client cannot count on you, then he/she will find another real estate agent on whom to count on!

  • Create virtual tours for your listings

It is no doubt that in real estate virtual tours play a huge role in marketing a property; they are no longer a requirement, they’ve become a necessity! The importance and the role of a virtual tour in marketing a property cannot be doubted anymore!

  • Online marketing should be your main concern!

Creating a strong online presence is a key component of every successful real estate marketing strategy and lays the foundation for future success too! So you need to put this in motion and efficiently market your business to prospective clients! Can you handle it?

The secrets behind successful marketing strategies!

All in all, to be efficient in real estate marketing, you need to know from the early start that there is no ‘one size that fits all’. In other words, what may work for some won’t necessarily work for others too! However, the above tips and tricks can put the fundamentals for creating successful marketing strategies that convert every $ spent into pure profit. Try it and see how it goes!

Lisa Ross

A former head writer for some of the most successful online magazines, Lisa Ross is the official writer of Tour Wizard. Widely regarded as one of the most prolific authors in today’s online world, Lisa came as a surprise for her audience often providing controversial points of view. She is considered one of the preeminent writers on real estate topics, who is also the fount of creativity and innovation for editors worldwide.

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4 comments on “Marketing strategies for real estate agents!”

  1. Laura Rowe says:

    I totally agree with all the tips & ideas. I think it goes without saying that it’s harder than it looks. but the most important, actually crucial, factor is to be consistent with them all. That’s a big order, but one we strive for. Thanks for the post.

  2. faiyaz says:


  3. Marte Aragon says:

    Good advise. All your tips are valid. I’m looking forward for more of your insights on real estate marketing.

    1. Lisa Ross Lisa Ross says:

      Thanks for your feedback! 🙂

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