Stay tuned to our latest news!

Wanna get all our articles right into your mailbox? Fill in the fields below:

Join Now!

All your personal data will be kept secure and will not be shared with any third parties.

The Hottests Topics On The Market

Top 10 real estate photography tips!

January 27, 2015 at 6:19 am Lisa Ross 16 Tips & Tricks

Whether you want to start your own photography business in real estate, or that you are a real estate agent wanting to improve the photo quality of your listing properties, then you are in the right place – this article will elucidate some of the secrets of how to take professional photos in real estate.

Making your business going requires a lot of work, preparation and post-processing. That is to say, your work is not done once the photo shoot is over, as some of your clients may believe. There are many the situations in which you have to provide 110% effort to get the job done at the utmost quality. But, don’t worry, we’ll give you some simple guidelines to help you become the best at what you do.

Not every property is amazing, however, this is where you come on the scene – expose its strong points and get the deal closed! Making your clients happy means taking one step closer to success.

Real estate photography tips that actually work!

Good quality photos have never been more important to reaching customers and selling real estate than it is nowadays. Therefore, as the market heats up, it also demands professional real estate photo shoots. So do you know how to achieve this? If not, take a look at the following tips and tricks and see what really works for you, this may come really in handy for you.

  • Make even the ugliest room look appealing

real estate photography tricksKnow your goal from the early start – you have to expose every property in its best possible shape! It has to look mesmerizing for future viewers. How can you do this? Speculate every little advantage and provide accurate perspectives.

As a real estate photographer you’ll have to face tight situations and small spaces that are difficult to capture. However, one of the solutions you can use – wide-angle lens. At the end of the day, it’s not all about perfection, it’s about making it look appealing; make the room look as stunning as possible! Can you face the challenge?

  • Get better exposure and use the right equipment

There is nothing better than having a good exposure while using professional equipment. The must-haves? A tripod, wide-angle lens and flash! You can’t take correct photos if you don’t practice in advance. A fact is certain – real estate photography requires a lot of work, and not everyone can become a successful real estate photographer!

More than that, you should know your equipment like the palm of your hand and therefore use it to the fullest. But this is not all – a successful real estate photographer should know how to turn every difficult situation in his/her own advantage. In other words, turn the odds in your own favor by enhancing the property’s beauty.

Keep your photos sharper and master the art of photography which includes getting the right angles, perspectives and composition too. As people pay for your photos, you can be sure they all expect professional quality work.

  • Be a creative photographer and master your settings

Let your imagination go wild, thus you’ll obtain that feeling of uniqueness in your captures that everyone is looking for. Don’t do boring photo shoots, make the house be a real attraction in your images, in short make it sparkle in the eyes of the viewers!

There are properties with breathtaking panoramas, exquisite architecture or superb design. But, there are also properties with nothing out of the ordinary. Don’t panic – pull out the ace up your sleeve and try to see the bigger picture. What would clients want to see that will persuade them to come and visit the property in person? This is what you have to enhance in your photos, details do the trick! Keep in mind – your photos need to sell!

  • Pay attention to post-processing

If you haven’t already hired someone to do your photo processing, guess what, now comes the fun part – you’ll have to do it. During this stage you can create genuine masterpieces, or on the contrary, you can ruin the photos if you don’t have a good technique. Master the basics before you have your business up and running. Thus, you’ll never get to make mistakes that hurt, both your ego and your pocket.

You cannot always get correct photos only from your camera’s settings, unexpected situations always happen. But, you can enhance them with a variety of photo editing software. Post-processing should help you improve your work and not damage it, however, this only depends on your skills and knowledge.

  • Be careful with the lines of the room

Maintain your lines straight in your photos. This is one of those unacceptable beginner mistakes – poorly taken photos can be striking because as some may say they disturb the eye, aesthetically speaking. Sometimes real estate photography requires taking a few steps back or placing your camera against the walls – ‘everything for the sake of the art’.

There is a well-known rule that verticals need to be verticals in real estate photography, otherwise the images will be useless. As difficult as it may be for you at the beginning to believe this, but the door frames, the windows or the corners of the walls can ruin your photos if not exposed correctly.

  • The right perspective is the key

Don’t stumble upon this all too common issue – getting the right perspective. Either that you’ll have to stay in uncomfortable body positions or that you’ll have to obtain different angles to get the image that you want, you just have to be prepared. No property is similar to others, and capturing a flattering angle requires ‘a professional eye for perfection’.

Creating the best light is crucial for your final product, thus it is all too common to see professional photographers blending the interior light with the natural one to create that styled lighting essential for a perfect photo. Yes, it is true that interior lighting has been a forever challenging problem, but this too has its own solution – patience and attention to details.real estate photography shoot

  • No blurring, please!

This is more than obvious that blurring should not be part of the equation in real estate photography. Clients need to be able to see crystal clear images and as much convincing details as possible. Focus your lens and deliver professional products, this will ensure a clear path to success!

Highlight the important features of every room and create a balance between technique and ‘having the hands of a surgeon’. You’ll get it eventually if you take stabilizing measures!

  • A tripod is one of your bare essentials

Preparing a photo shoot requires planning in advance, creativity and patience, therefore try not to go at a property only with one lens and your camera. As much as you want to simplify situations, there are things that require more than your camera. For instance, if you need panoramas, you’d better have a tripod with you.

Balance your work between improvisation and handling professional techniques. Try to emphasize every little important element of the area and make it be ‘the star’ of the entire house. Thus, you’ll get to create that composition of eye-catching items that clients love.

  • Try different corners

First of all, obtaining the perfect photo requires moving around the rooms, seizing every little item that may do the trick later on. Every space has its own key element that you should feature properly in your images. Get different perspectives and try to focus on the one that exposes the room at its best. Get up, get down until you know that’s the winning photo.

Prepping the home prior to the photo session is vital so make sure your clients are well aware if this. How can you do it? Well, make sure they see photography as a way to enhance their property. There is a common knowledge that ‘If a house is not ready for a photo shoot, then it is not ready for visitors either!’

  • Love your job!

Last but not least, one of the most important tips is to love your job. Without passion you will have no chance to survive in this competitive industry, that’s for sure. Master your settings, improve your skills and you’ll eventually get to create that special vibe real estate photos need to convey.

Photography hints to remember!

You, more than anyone, should know that most buyers nowadays search the internet before they come and visit a property. Therefore, you can be certain to say that – photos can influence people to view the property or not.

Learning both the art and the science behind real estate photography is the magic you must handle in order to become successful in this industry. See every property as a professional challenge and get the best out of it in front of your audience.

In short, make your viewers see what it’s really important to notice! Use photos to convey that message!

Lisa Ross

A former head writer for some of the most successful online magazines, Lisa Ross is the official writer of Tour Wizard. Widely regarded as one of the most prolific authors in today’s online world, Lisa came as a surprise for her audience often providing controversial points of view. She is considered one of the preeminent writers on real estate topics, who is also the fount of creativity and innovation for editors worldwide.

Previous post
Tips for making a good first impression in Real Estate!
Next post
Top 15 mistakes made by real estate investors!

16 comments on “Top 10 real estate photography tips!”

  1. Skip Gilman says:

    Can you suggest a software to use in post processing of photos? I am just starting using http://ipiccy.com/
    Your article is very helpful and I appreciate your efforts. Photography is so crucial to truly represent our Seller Clients! I am also an accredited staging professional realtor which is useful to my Sellers.

    1. Lisa Ross Lisa Ross says:

      Hey there and thank you for your feedback! Some say that Adobe Photoshop or Adobe Lightroom does just fine. Apple Aperture, for Mac too! Good luck!

  2. David Benton says:

    Some agents hire a professional to take photos but of those who take their own, some do a pretty good job, while others could use some training and a better camera. I couldn’t agree more about the need for quality property photos. Things have changed, homes are sold online first through the photos, video and copywright. When any of these aren’t done right the number of interested buyers drop off. The name of the game is positioning the property in it’s best light to increase demand. Photos are huge piece of positioning to increase demand.

  3. Bill Silver says:

    Thanks for this great information.

  4. R Russo says:

    Thanks for sharing this great article!

  5. I hire a professional photographer for any listing over $400k. Always remember to close the toilet lid. I hate to see photos with that. That is all. I enjoyed your tips. One thing. Is there a tripod that will hold an IPad? If so where do you get one? Thx. Pat

    1. Lisa Ross Lisa Ross says:

      Yes, there are a variety of tripods available for iPads. You can easily find them online.

  6. kamruzzaman khan says:

    This is KAMRUZZAMAN KHAN from Bangladesh,i am a real estate manager of sales & marketing department.In my country we sale the ongoing project which will handover after 2/3 years.
    so this condition what type of photograph i will show my clients.

    1. Lisa Ross Lisa Ross says:

      Well, the same type of photos will do just fine for you too. However, you should update them more often. Fresh photos are always a plus!

  7. Pankaj Patel says:

    Very helpful article!

  8. Sarah says:

    what cameras do you recommend for agents to purchase?

    1. Lisa Ross Lisa Ross says:

      Stay tuned, we’re going to publish an article on this particular topic in the near future.

  9. Genesis Poulson says:

    Hey guys, it’s not so much about your equipment as it is understanding how to use it properly! I am a photographer and a Loan Officer in Orange County, CA. If you’re in my area, I can offer my services!

  10. Jon Lindsay says:

    Great tips, thanks for the article.

    I find hiding away bathroom products always makes for a better photo/video.

    Look forward to the camera article. Will you mention wide angle lenses? – as this alway bring a lot of discussions – i.e how wide is too wide. E.g I shoot video at 17mm Full frame.

    Thanks again, Jon

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.